If you’re looking for an advertising network to monetize your website or mobile app, you may be wondering which one to choose between Google AdSense and Adsterra. Both platforms offer publishers the opportunity to earn revenue by displaying ads on their website or mobile app. However, there are some key differences between the two that you should consider when making a decision.
One of the main differences between Google AdSense and Adsterra is their target audience. Google AdSense primarily focuses on delivering ads to high-quality and established websites with a large number of visitors. Adsterra, on the other hand, is more suitable for publishers who have a lower volume of traffic or a niche audience.
In terms of ad quality, Google AdSense has a reputation for delivering high-quality and relevant ads to its publishers. Advertisers bid for ad space through Google’s AdWords platform, which ensures that the ads displayed on your website or mobile app are of a high standard. Adsterra also offers high-quality ads, but some publishers have reported that the ads displayed can be more intrusive or aggressive in terms of their design and placement.
Another factor to consider is the revenue split. Google AdSense offers a 68% revenue share to its publishers, which means that for every $100 earned by Google, the publisher receives $68. Adsterra offers a higher revenue share of up to 80%, which means that publishers can potentially earn more money with Adsterra.
Additionally, Adsterra offers a wider range of payment options, including PayPal, Bitcoin, and wire transfer. Google AdSense, on the other hand, offers fewer payment options and has a higher minimum payout threshold.
In terms of ad targeting and customization, both Google AdSense and Adsterra offer a range of targeting options, such as location, device, and user demographics. However, Google AdSense offers more advanced targeting options, such as custom channels and ad units, which can help publishers optimize their ad performance. Adsterra, on the other hand, offers more flexibility in terms of ad formats and placement options.
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In summary, choosing between Google AdSense and Adsterra depends on several factors, including the target audience, ad quality, revenue split, payment options, and customization options. Both platforms have their own strengths and weaknesses, and it’s important to consider all factors before making a decision. Ultimately, the best option for you will depend on your specific needs and goals as a publisher.
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